Lift Rate Roundup 2018: Tri-State / Mid-Atlantic

Lift Rate Roundup 2018: Tri-State / Mid-Atlantic

Oh man! A very late roundup of lift ticket and late season pass pricing is finally on the blog for the 2018-2019 season. Resorts in western PA and more have opened up this weekend, if they haven’t been open already! Check out the alpine skiing and snowboarding areas just a drive from anywhere in Western Pennsylvania and listed in PA, WV, MD and NY. The perfect places for a day or weekend trip–just be sure to check the web first for who’s officially open, because, well, that’s going to be changing on the daily. It’s only November!

Resort Map

Ski Resorts in PA, MD, WV

Rate Chart

Notes about this chart depicting lift ticket rates for the 2018-2019 season: the season pass rates depicted here are non-sale, late purchase pricing. Many of these resorts have spring or fall pre-season pass sales where the majority of them are sold (and when you should buy if you’re seriously considering owning a pass). Unfortunately I missed gathering info on that pricing, so you see the rack rate. All season pass rates are depicted as a single person, full access/classic season pass as purchased today. A few of these resorts are listed under Highland or Peak Pass, which means the resorts are part of a group and the passes have multi-mountain benefits. All lift tickets are set as a single, extended or 8-hour rate, whichever is the “most offered” at each resort.

RESORT
NAME
SLOPES &
TRAILS
EXTENDED
WKND LIFT
NON-SALE
INDV. PASS
TIMES TO
PAYOUT
PENNSYLVANIA
Highland Pass
7 Springs 33 trails $87 $660 8 visits
Hidden Valley 26 trails $69 $569 8 visits
Laurel Mtn 20 trails $57 $569 10 visits
Peak Pass
Liberty 16 trails $82 $579 7 visits
Roundtop 20 trails $78 $579 8 visits
Whitetail 23 trails $84 $579 7 visits
Blue Knob 34 trails $68 $449 7 visits
Mystic Mtn 6 trails $43 $199 5 visits
Tussey Mtn 8 trails $52 $269 5 visits
MARYLAND
Wisp 34 trails $79 $599 8 visits
WEST VA
Timberline 40 trails ___ $499 ___
Canaan Valley 47 trails $68 $497 8 visits
Snowshoe 60 trails $99 $479 5 visits
NEW YORK
Peek’n Peak 27 trails $63 $599 10 visits
Holiday Valley 60 trails $78 $989 13 visits

Did I miss one of your faves that you can get to with an easy drive? Let me know in the comments. See you out there! ❄

Snowbird’s Genius ★☆☆☆☆ Campaign

Snowbird’s Genius ★☆☆☆☆ Campaign

Oh, the dreaded one star review. Anyone who works with a product or service that receives online reviews can relate – some of those low-ball reviews are just petty. Snowbird decided to take advantage of that concept and introduced the world to their ★☆☆☆☆ campaign. 

Why did they do it?

In an effort to “embrace the unique aspects of what makes Snowbird special and be true to the product, [the] ski resort has begun running ads that contrast gorgeous, sweeping views with one-star reviews complaining about aspects of the resort…” It may sound counterintuitive, but Snowbird’s marketing director, David Amirault, reflects, “We’re known for our steep terrain, long runs and deep snow… for our core guest, it’s what makes them come back year after year.” (Griner, 2017) The Snowbird team worked with creative agency Struck on the project.

This campaign hit home for Snowbird’s repeat guest profile, and included those with the same demo and psychographics that the resort wanted to turn into a repeat guest. This campaign is for an advanced skier or snowboarder that is truly ingrained into and enjoys the mountain sports culture. And the resort totally embraces that.Print Ad 1 “Too Advanced. I’ve heard Snowbird is a tough mountain, but this is ridiculous. It felt like every trail was a steep chute or littered with tree wells. How is anyone supposed to ride in that? Not fun!”
Print Ad 2 – “There are NO Easy Runs. We felt like our lives were in our own hands. Make the wrong turn and you’re stuck on a double black diamond. It took us 90 minutes to shimmy down the Peruvian Gulch before we could even find a blue square safe enough to ride.”

Why it works

The juxtaposition is great. There is this grand, gorgeous view or an experiential photo and a 1-star review tearing that very moment to shreds. I love how they use a two-page spread to capture the grandeur of it all, and then the one star concept just drags your attention to the bad review. It takes a moment, but then you realize what it’s all about.

I can see the television ad now, featuring beautiful mountain views, forests and rare wildlife amidst snowfall, and a skier getting their turns in deep powder… and a VO of someone complaining. It’s perfect.
Print Ad 3 – “Disappointed. Are the people who operate the grooming equipment on strike or something? Was hoping for a little more corduroy to dig my skis into.”


Reference:

Griner, D. (2017, September 22). This Ski Resort Turned One-Star Reviews Into a Five-Star Ad Campaign. Retrieved from https://www.adweek.com/creativity/this-ski-resort-turned-one-star-reviews-into-a-five-star-ad-campaign

Hidden Valley Review: F.A.M.I.L.Y.

Hidden Valley Review: F.A.M.I.L.Y.

Hidden Valley. Those familiar with this area and involved in winter sports will hear that this is the place for families and kids to go. And that word is right. My mom told stories of me starting here, hanging on to my moms hands at three, throwing the biggest pizza I could. And I remember at 10 or 12, hopping through the trees, and chasing my friends down Stingray, beyond terrified. Always the hesitant one – it’s what made me a better skier. It could have also been the instruction; my mother always made me take a lesson at the beginning of the season.

 

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At Hidden Valley, I built my skiing foundation, learned what “apres” with friends and family meant and skied my first “black diamonds” here. Hidden Valley is perfect for groups with young children that are just learning or yearning for independence away from Mom and Dad. A pair of walkie-talkies reach just fine (okay, cellphones now). “10-4 Good Buddy!”

In short, it’s pretty easy to see:

Fun for young pre-teens learning to tear up the slopes without parents pulling the helicopter move

Always some of the best snowmaking capabilities around – if it’s early in the season, they have coverage

My craving for some turns in the snow was pleasantly met, it has a nice variety of terrain although easier

I was alone, but friendly locals were always willing to chat on the lift

Love the short lines and easy access to every slope (learn to skate to get to the North Face, though!)

You should bring your entire family here!

Trail Map

Hidden Valley Resort Trail Map

Final thoughts

Mountain 1 of 3 included in the Highlands Pass, this is a nice ski area to get some runs in for less. Price conscious skiers and snowboarders should choose Hidden Valley over Seven Springs. Despite the beginner slopes, there is nice terrain and less crowds.. and that will always put a smile on your face. 

Visit hiddenvalleyresort.com >