Snowbird’s Genius ★☆☆☆☆ Campaign

Oh, the dreaded one star review. Anyone who works with a product or service that receives online reviews can relate – some of those low-ball reviews are just petty. Snowbird decided to take advantage of that concept and introduced the world to their ★☆☆☆☆ campaign.  Why did they do it? In an effort to “embrace theContinue reading “Snowbird’s Genius ★☆☆☆☆ Campaign”

A Look At REI’s Force Of Nature Campaign

My love for the Force of Nature campaign and REI in general has only grown exponentially as I learn more about marketing and why brands do what they do. As I pursue my master’s degree, I want to share insights and research on the blog. I’m writing more than ever this year, so why notContinue reading “A Look At REI’s Force Of Nature Campaign”