19-20 Lift Rate Roundup | My Top 5 Mid-Atlantic Mountains

To celebrate the first snowfall in my area (which happened today!), the first of a few mid-atlantic lift ticket rate posts is here! This one outlines the top 5 ski resorts near and dear to my heart, which ended up including a few of the larger ski areas that I’m thinking about. This year, I’mContinue reading “19-20 Lift Rate Roundup | My Top 5 Mid-Atlantic Mountains”

A Pair of Pants: How Outdoor Clothing is Keeping People Inside

It’s not that I didn’t try endlessly to fit into how I am supposed to look. But how much longer do I have to stomp my own self-worth into the ground because I don’t fit into a pair of pants?

Significant Beer That Changed My Après Life

You know that feeling, the one after you have rode your heart out? Your hair still matted to your head, a cozy warmth radiating from the inside of your body while the outside is still a little cold, your endorphins running rampant in your brain? The feeling that everyone else in the bar feels, all connected and content. I drank it in the rest of the trip…

Lift Rate Roundup 2018: Tri-State / Mid-Atlantic

Check lift ticket rates for alpine skiing and snowboarding areas just a drive from anywhere in Western Pennsylvania, listed in PA, WV, MD and NY.

Let’s Talk About 💩

Let’s talk about it. Why? Well, because have to. We’ve all nonchalantly ignored it, or covered it with leaves, or pushed it into the woods, further off trail with a stick. Guilty as charged. We laugh about it with our friends and accept the fact that they’re doing it, too. But, Dispose of Waste ProperlyContinue reading “Let’s Talk About 💩”

Snowbird’s Genius ★☆☆☆☆ Campaign

Oh, the dreaded one star review. Anyone who works with a product or service that receives online reviews can relate – some of those low-ball reviews are just petty. Snowbird decided to take advantage of that concept and introduced the world to their ★☆☆☆☆ campaign.  Why did they do it? In an effort to “embrace theContinue reading “Snowbird’s Genius ★☆☆☆☆ Campaign”

A Look At REI’s Force Of Nature Campaign

My love for the Force of Nature campaign and REI in general has only grown exponentially as I learn more about marketing and why brands do what they do. As I pursue my master’s degree, I want to share insights and research on the blog. I’m writing more than ever this year, so why notContinue reading “A Look At REI’s Force Of Nature Campaign”

Hidden Valley Review: F.A.M.I.L.Y.

Hidden Valley. Those familiar with this area and involved in winter sports will hear that this is the place for families and kids to go. And that word is right. My mom told stories of me starting here, hanging on to my moms hands at three, throwing the biggest pizza I could. And I rememberContinue reading “Hidden Valley Review: F.A.M.I.L.Y.”