What the Heck is Going On This Ski Season?!

As this dumpster fire wraps up, I am sure this year has a few more crisis to dole out. In an effort to avoid that, I am going to try and help everyone get out there safely this year. The question remains: Can we ski and ride this season? We need an easy place to see all the rules in one place. Read on! I got all our favorite mountains covered.

19-20 Lift Rate Roundup | My Top Mid-Atlantic Mountains

The first mid-Atlantic lift rate roundup is here! This one outlines the top 5 ski resorts near and dear to my heart, which include a few of the larger ski areas that I can’t stop thinking about.

A Pair of Pants: How Outdoor Clothing is Keeping People Inside

It’s not that I didn’t try endlessly to fit into how I am supposed to look. But how much longer do I have to stomp my own self-worth into the ground because I don’t fit into a pair of pants?

Significant Beer That Changed My Après Life

You know that feeling, the one after you have rode your heart out? Your hair still matted to your head, a cozy warmth radiating from the inside of your body while the outside is still a little cold, your endorphins running rampant in your brain? The feeling that everyone else in the bar feels, all connected and content. I drank it in the rest of the trip…

Lift Rate Roundup 2018: Tri-State / Mid-Atlantic

Check lift ticket rates for alpine skiing and snowboarding areas just a drive from anywhere in Western Pennsylvania, listed in PA, WV, MD and NY.

Let’s Talk About 💩

Let’s talk about it. Why? Well, because have to. We’ve all nonchalantly ignored it, or covered it with leaves, or pushed it into the woods, further off trail with a stick. Guilty as charged. We laugh about it with our friends and accept the fact that they’re doing it, too. But, Dispose of Waste ProperlyContinue reading “Let’s Talk About 💩”

Snowbird’s Genius ★☆☆☆☆ Campaign

Oh, the dreaded one star review. Anyone who works with a product or service that receives online reviews can relate – some of those low-ball reviews are just petty. Snowbird decided to take advantage of that concept and introduced the world to their ★☆☆☆☆ campaign.  Why did they do it? In an effort to “embrace theContinue reading “Snowbird’s Genius ★☆☆☆☆ Campaign”

A Look At REI’s Force Of Nature Campaign

My love for the Force of Nature campaign and REI in general has only grown exponentially as I learn more about marketing and why brands do what they do. As I pursue my master’s degree, I want to share insights and research on the blog. I’m writing more than ever this year, so why notContinue reading “A Look At REI’s Force Of Nature Campaign”